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Resume

Professional Work
Experience

Jun 2024 - 

Present

UX/UI Designer - Fresh On Table

  • Designed a Sustainability Dashboard for HoReCa clients, enabling them to track and align their procurement practices with the UN’s Sustainable Development Goals (SDGs). The dashboard was presented at the Future Hospitality Summit 2024 in Dubai, demonstrating its strategic impact on client operations and the broader hospitality industry.

  • Redesigned the mobile app for warehouse drivers and optimised the schedule delivery flow for management, boosting operational efficiency by 15%.

  • Streamlined the target and incentive-setting process, creating a module to improve goal tracking and transparency.

Nov 2023 -

Dec 2023

UX Analyst - Arua

  • Led a quantitative research analysis for Arua's website, enhancing user engagement strategies and leveraging behaviour insights to boost key performance indicators such as user engagement by 45%.

  • Facilitated a cross-disciplinary collaboration that produced actionable insights, and achieved a 32% improvement in bookkeeping process efficiency.

  • Contributed to the prototyping and the UI design for the Arua website.

Sep 2021 -

Aug 2022

UX/UI Designer - Freelancing

  • Collected over 1,000 survey responses and conducted 20 in-depth user interviews to understand user behaviour to develop intuitive interfaces with compelling interactions.

  • Designed over 50 screens for various digital products and interfaces through 10 iterative processes.

Additional
Experience 

Apr 2024 -

Apr 2024

BCG Strategic & Experience Design (Job Simulation) - Forage

  • Built a research plan, developed primary research tools, and reviewed data to understand the target customers' attitudes, needs and beliefs. Created 2 customer personas to inform new product ideas and presented these using a concept chart.

Mar 2023 -

Dec 2023

Peer Mentor (UX Design) - Zero Gravity

  • Mentored 17 aspiring UX/UI designers and researchers, providing personalised guidance and support tailored to their unique goals and aspirations.

  • Monitored 5 mentees’ projects and design strategies and offered insights and feedback based on personal experiences and expertise.

Oct 2022 - Jul 2023

Student Member - Human-Computer Interaction Seminar Group

  • First and only PGT student member of the Human-Computer Interaction (HCI) Seminar Group at the University of York.

  • Assisted in organizing events for the HCI Seminar Group.

Education

Sep 2022 - Feb 2024

MSc in Human-Computer Interaction -University Of York, United Kingdom

  • Achieved 2 Merits for User-Centred Design and its Principles and Design and Research Practices.

  • This masters degree focused on research in Human-Computer Interaction (HCI) disciplines such as design, research methodologies, information technology and user psychology. 

 

Course Learnings:

  • Understanding user behaviours

  • Requirements engineering

  • User-centred design

  • Qualitative and quantitative research methods for Human-Computer Interaction

  • Advanced Topics in Interactive Technologies

  • Writing a literature review

  • Critiquing the method of a study in HCI against the standards of rigour and validity of the chosen methodology

  • Recognising and addressing research biases

  • Analysing qualitative data using SPSS and R Studio

  • Developing basic prototypes with a range of interaction styles and technologies

  • Evaluating interactive technologies for usability and user experience criteria through expert inspection and user studies.

​

Projects undertaken during the course included:

  • Designing a mobile app prototype to help the residents of York, England, find volunteer opportunities around them. The study involved a mixed methods approach for data gathering, Collaborative Heuristic Evaluation and task-based user testing to evaluate the design.

  • Investigated how social media apps are perceived differently depending upon their design elements. This investigation involved secondary research, literature reviews and user interviews. Thematic analysis was used to identify themes in the data to address the research questions.

  • Analysed data on SPSS to find a relationship between user screen time and their quality of life.

  • A comparison of Collaborative Heuristic Evaluation and task-based user testing on e-commerce websites.

  • A low-fidelity design for a rental website to discover accommodation for students.

Aug 2017 - Aug 2021

BTech in Electronics and Communications Engineering (ECE) -Guru Gobind Singh Indraprastha University, India

  • Achieved 7 Distinctions for Project Management, Human Values and Professional Ethics, Computing Lab, Communication Skills for Professionals, Digital Communication, Industrial Management and Computer Graphics and Multimedia.

  • Headed the organizing committee for the Annual College Fest (2020). Led a team of 13 student members and systematized the two-day-long event brilliantly.

  • Won the “Most Innovative Project” award for building a Smart Dustbin at the Tech Fest 2019.

  • Achieved my bachelor's degree in Electronics and Communications Engineering (ECE) with a 7.5 CGPA.

​

Projects undertaken during the course included:

  • Building a radar system to sense an obstacle within 2 metres and redirect its route. My team and I won first place for this project at the university's Annual Tech Fest in 2019.

  • My team and I built a Smart Dustbin using the Internet of Things (IoT). The Bin senses body movements and automatically opens up its lid.

  • For my final year dissertation, I worked on a Text-to-Speech (TTS) model using Machine Learning and Natural Language Processing (NLP). The project aimed to design a TTS model for people with speech impairments. The coding was done in Python programming language and the model operated on top of the in-built Python libraries instead of Google Translate or other online translators. I scored 98/100 (Distinction) for the dissertation project.

Skills and
Expertise

​Technical Skills:

  • Design Strategy

  • User Centered Design

  • Interaction Design

  • Qualitative Research (using Contextual Interviews, case studies, qualitative observation, focus groups, etc) 

  • Quantitative Research (using surveys, validated questionnaires)

  • Human-Computer Interaction (HCI)

  • Heuristic Evaluation 

  • Storyboarding

  • User Flows

  • User Journeys

  • Concept Chart

  • Designing for Accessibility

  • Information Architecture (IA)

  • Usability Study

  • Wireframing

  • Rapid Prototyping

  • Statistical Analysis

  • Cognitive Walkthrough

  • Research Critique

  • Literature Reviewing

  • Competitive Analysis

  • Content and Thematic Analysis

  • Web Content Accessibility Guidelines (WCAG 2.1)

​

Tools and Software:

  • Figma and Figjam

  • Sketch

  • InVision

  • Protopie

  • Adobe CC (XD, Illustrator, After Effects, etc)

  • IBM SPSS Statistics

  • MS Excel

  • R Studio

  • Miro

  • Notion

  • Jamboard

  • UserTesting

​

Soft Skills:

  • Excellent Verbal and Written Communication

  • Problem-Solving

  • Teamwork

  • Adaptability and Flexibility

  • Critical Thinking

  • Empathy

  • Emotional Intelligence

  • Cross-Team Collaboration

  • Project Management 

  • Always eager to learn and upskill

Certifications

  • Foundation of User Experience (UX) Design

  • Start the UX Design Process: Empathize, Define, and Ideate

  • Build Wireframes and Low-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma

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