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Resume

Professional Work
Experience

Jun 2024 - 

Present

UI/UX Designer - Fresh On Table

  • Designed and implemented a Sustainability Dashboard for HoReCa clients, enabling seamless tracking of procurement practices in alignment with the UN Sustainable Development Goals (SDGs). Showcased its transformative impact on client operations and the hospitality sector at the Future Hospitality Summit 2024 in Dubai.

  • Led the end-to-end redesign of a driver-focused mobile application, conducting extensive user research with 50+ drivers to create simple solutions for complex logistics challenges, improving operational efficiency by 15%. This redesign condensed a 9-step process into just 3 steps.

  • Enhanced the target & incentive-setting framework by developing a comprehensive goal-tracking & transparency module, fostering improved answerability & motivation across teams.

  • Integrated the Churn Prediction and Product Recommendations dashboards using the AI-powered features into the user interface, creating intelligent recommendations and adaptive displays that improved user satisfaction scores by 30%.

Nov 2023 -

Dec 2023

UX Analyst - Arua

  • Led a quantitative research initiative for Arua's website, utilizing behavioral analytics to refine user engagement strategies, resulting in a 45% uplift in key performance metrics.

  • Orchestrated cross-functional collaboration, generating actionable insights that drove a 32% enhancement in bookkeeping process efficiency.

  • Contributed to the prototyping and the UI design for the Arua website.

Sep 2021 -

Aug 2022

UI/UX Designer - Freelancing

  • Collected 1,000+ survey responses & conducted 20 in-depth user interviews to gain valuable insights into user behavior, driving the creation of intuitive interfaces with impactful interactions.

  • Crafted 50+ screens for diverse digital products and interfaces, employing 10 iterative design cycles to continually refine and enhance user experiences.

Additional
Experience 

Apr 2024 -

Apr 2024

BCG Strategic & Experience Design (Job Simulation) - Forage

  • Built a research plan, developed primary research tools, and reviewed data to understand the target customers' attitudes, needs and beliefs.

  • Created 2 customer personas to inform new product ideas and presented these using a concept chart.

Mar 2023 -

Dec 2023

Design Mentor (UX Design) - Zero Gravity

  • Guided and mentored 17 aspiring UX/UI designers and researchers, delivering tailored support to help them achieve their unique goals and career aspirations.

  • Supervised the projects and design strategies of 5 mentees, offering expert insights and constructive feedback drawn from personal experience and professional expertise.

Oct 2022 - Jul 2023

Student Member - Human-Computer Interaction Seminar Group

  • First and only PGT student member of the Human-Computer Interaction (HCI) Seminar Group at the University of York.

  • Assisted in organizing events for the HCI Seminar Group.

Education

Sep 2022 - Feb 2024

MSc in Human-Computer Interaction -University Of York, United Kingdom

  • Achieved 2 Merits for User-Centred Design and its Principles and Design and Research Practices.

  • This masters degree focused on research in Human-Computer Interaction (HCI) disciplines such as design, research methodologies, information technology and user psychology. 

 

Course Learnings:

  • Understanding user behaviours

  • Requirements engineering

  • User-centred design

  • Qualitative and quantitative research methods for Human-Computer Interaction

  • Advanced Topics in Interactive Technologies

  • Writing a literature review

  • Critiquing the method of a study in HCI against the standards of rigour and validity of the chosen methodology

  • Recognising and addressing research biases

  • Analysing qualitative data using SPSS and R Studio

  • Developing basic prototypes with a range of interaction styles and technologies

  • Evaluating interactive technologies for usability and user experience criteria through expert inspection and user studies.

​

Projects undertaken during the course included:

  • Designing a mobile app prototype to help the residents of York, England, find volunteer opportunities around them. The study involved a mixed methods approach for data gathering, Collaborative Heuristic Evaluation and task-based user testing to evaluate the design.

  • Investigated how social media apps are perceived differently depending upon their design elements. This investigation involved secondary research, literature reviews and user interviews. Thematic analysis was used to identify themes in the data to address the research questions.

  • Analysed data on SPSS to find a relationship between user screen time and their quality of life.

  • A comparison of Collaborative Heuristic Evaluation and task-based user testing on e-commerce websites.

  • A low-fidelity design for a rental website to discover accommodation for students.

Aug 2017 - Aug 2021

BTech in Electronics and Communications Engineering (ECE) -Guru Gobind Singh Indraprastha University, India

  • Achieved 7 Distinctions for Project Management, Human Values and Professional Ethics, Computing Lab, Communication Skills for Professionals, Digital Communication, Industrial Management and Computer Graphics and Multimedia.

  • Headed the organizing committee for the Annual College Fest (2020). Led a team of 13 student members and systematized the two-day-long event brilliantly.

  • Won the “Most Innovative Project” award for building a Smart Dustbin at the Tech Fest 2019.

  • Achieved my bachelor's degree in Electronics and Communications Engineering (ECE) with a 7.5 CGPA.

​

Projects undertaken during the course included:

  • Building a radar system to sense an obstacle within 2 metres and redirect its route. My team and I won first place for this project at the university's Annual Tech Fest in 2019.

  • My team and I built a Smart Dustbin using the Internet of Things (IoT). The Bin senses body movements and automatically opens up its lid.

  • For my final year dissertation, I worked on a Text-to-Speech (TTS) model using Machine Learning and Natural Language Processing (NLP). The project aimed to design a TTS model for people with speech impairments. The coding was done in Python programming language and the model operated on top of the in-built Python libraries instead of Google Translate or other online translators. I scored 98/100 (Distinction) for the dissertation project.

Skills and
Expertise

​Technical Skills:

  • Design Strategy

  • User Centered Design

  • Interaction Design

  • Qualitative Research (using Contextual Interviews, case studies, qualitative observation, focus groups, etc) 

  • Quantitative Research (using surveys, validated questionnaires)

  • Human-Computer Interaction (HCI)

  • Heuristic Evaluation 

  • Storyboarding

  • User Flows

  • User Journeys

  • Concept Chart

  • Designing for Accessibility

  • Information Architecture (IA)

  • Usability Study

  • Wireframing

  • Rapid Prototyping

  • Statistical Analysis

  • Cognitive Walkthrough

  • Research Critique

  • Literature Reviewing

  • Competitive Analysis

  • Content and Thematic Analysis

  • Web Content Accessibility Guidelines (WCAG 2.1)

  • AI/GenAI Integration in Design

​

Tools and Software:

  • Figma and FigJam

  • Sketch

  • InVision

  • Protopie

  • Adobe CC (XD, After Effects)

  • IBM SPSS Statistics

  • MS Excel

  • Miro

  • Notion

  • Jamboard

  • UserTesting

  • Jira

​

Soft Skills:

  • Excellent Verbal and Written Communication

  • Problem-Solving

  • Teamwork

  • Adaptability and Flexibility

  • Critical Thinking

  • Empathy

  • Emotional Intelligence

  • Cross-Team Collaboration 

  • Mentorship

Certifications

  • Foundation of User Experience (UX) Design (Google)

  • Start the UX Design Process: Empathize, Define, and Ideate (Google)

  • Build Wireframes and Low-Fidelity Prototypes (Google)

  • Conduct UX Research and Test Early Concepts (Google)

  • Create High-Fidelity Designs and Prototypes in Figma (Google)

  • Accessibility-First Design (LinkedIn)

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